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Problem: My SaaS trialers either convert or expire without me really knowing why. Solution: Collect data on every action that anybody does during a trial, Buck
by jasonkester 10y ago
Problem: My SaaS trialers either convert or expire without me really knowing why.
Solution: Collect data on every action that anybody does during a trial, Bucket finished trialers by "Converted" and "Expired". Visualize that data to find out what motivates trialers to convert. Run crazy ML magic on it to predict outcomes for individual trialers. Act on that information.
About half a day into building, it occurred to me that this is not in any way specific to the one product I was building it for, so I moved the API endpoint out to its own domain. There's a general purpose product there in beta now:
https://unwaffle.com https://unwaffle.com
- dharness 10y agoLooks really nice but, Youch - the pricing seems kind of steep. I'm not sure what a participant is, since it only appears in the pricing and nowhere else on the page - but if it is a new user (new signup) then 200 seems a bit large for a hobbyist. I'd consider a tiny $10 - 20/mo one, sans "Assisted onboarding"
- jasonkester 10y agoAh, but consider the value of a 1% uptick in conversion rate. Imagine you have a little $10/month SaaS, with 100 trial signups a month, for which the service in question is outrageously expensive. Assuming one of your users sticks around for a year, his Lifetime Value (LTV) is $120. And assuming there exists some low-hanging fruit optimization that can get you a tiny 1% uplift in conversions. That translates to (0.01 * 100 * 120) = $120 in extra revenue for your startup each month. So even if you spend the rest of your days just looking at our pretty charts and graphs, you're still doubling your investment. So yeah, it's priced high because it makes you a lot of money.