> The customer is not always right. "The customer is always right" never meant that customer service should be a door mat, but rather comes from advertising an

> The customer is not always right. "The customer is always right" never meant that customer service should be a door mat, but rather comes from advertising and the idea that consumers will spend their money on products that best fit their needs at the best value. If you sell something noone wants, or at too high a price, you'll gain little to no market share.