3 ms·
I wonder if Xerox went through the same mental gymnastics on their path down the drain?
by bdwalter 10y ago
I wonder if Xerox went through the same mental gymnastics on their path down the drain?
- chrismorgan 10y agoXerox went to great lengths to prevent their trademark becoming generic in just this way. In the west, they succeeded, and so fell into obscurity—but at least with their trademark mostly intact. In India, where we in Australia would use the verb “photocopy”, they use the verb “xerox”. And a fair few of the machines actually are by Xerox (though far from all of them).