It doesn't matter what the actual status of the word in common usage is, they just have to show they are attempting to protect the trademark so that they can li

It doesn't matter what the actual status of the word in common usage is, they just have to show they are attempting to protect the trademark so that they can litigate to protect it in specific instances. Adobe thoroughly enjoys the fact that 'photoshop' is synonymous with image editing. They just have to pretend otherwise. See also band-aid, aspirin, Hoover, Kleenex. (iOS capitalized the last two but not the first two)