Not "just sold as tomatoes", but "sold as just tomatoes". See the Sainsbury's Basics http://www.google.co.uk/images?q=sainsburys+basics http://www.google.co.uk/

Not "just sold as tomatoes", but "sold as just tomatoes". See the Sainsbury's Basics http://www.google.co.uk/images?q=sainsburys+basics http://www.google.co.uk/images?q=sainsburys+basics brand - the story is that this is as basic as it can be, no cruft, implying better value, lower price.