4 ms·
I completely agree you shouldn't invest from "liking" something. But it's an interesting proposition to buy their products to support them when they lose money
by planteen 10y ago
I completely agree you shouldn't invest from "liking" something. But it's an interesting proposition to buy their products to support them when they lose money on every car sold.
- eru 10y agoActually, if markets are efficient enough, you can just buy any old thing for a good price. (Ie efficient markets preclude superior returns, but before-taxes-and-transaction-costs also protect you from inferior returns.) So the downside to investing-by-liking might not be too bad.