So just out of curiosity did you guys have relevant domain experience before this? It seems like a few of your issues stemmed from not understanding the target

So just out of curiosity did you guys have relevant domain experience before this? It seems like a few of your issues stemmed from not understanding the target market (both from a product and customer standpoint). I see this quite a bit it seems in start ups that don't succeed. (I see this real lot w/r/t video content)