Yeah - certainly. And I think our branding around software for SEOs speaks to that, but the branding of "SEO" in general is something we think about a lot, too.

Yeah - certainly. And I think our branding around software for SEOs speaks to that, but the branding of "SEO" in general is something we think about a lot, too. We're not just trying to improve our image or brand, we want to make the brand of "SEO" something people like/enjoy/respect/appreciate.