I'm not saying it applies here, but it's the core of many cons that you apply time pressure on the mark. "You can make all of this money, but only if you act NO

I'm not saying it applies here, but it's the core of many cons that you apply time pressure on the mark. "You can make all of this money, but only if you act NOW! Everyone else is doing it, they're smart and successful and YOU want to be smart and successful! I'm not asking for more than you can afford to spend, and I'm offering so much more in return! BUT ONLY IF YOU ACT NOW!"