> Don't run ads for the local mattress store before the film. I had never come across this type of ad in the movie theater until I started going to local theat

> Don't run ads for the local mattress store before the film. I had never come across this type of ad in the movie theater until I started going to local theaters. For decades I was going only to Big Mega-Chain theaters because they were the only ones available -- and none of them ran local ads.