I see this as trying to get more sales from their app from customers who only have cash. Now, an amazon customer without a credit card or bank account has to u

I see this as trying to get more sales from their app from customers who only have cash. Now, an amazon customer without a credit card or bank account has to use a gift card, which they purchase at a store. That is a lot of hassle, IMO. Sometimes an Amazon gift card is not available (i.e. not sold at Walmart) and they purchase a visa or amex or vanilla. Those have high fees and/or very confusing sign up requirements. There is no way to reload a used amazon gift card. Since amazon has no brick and mortar store they can't sell me a one-time-only card for future loads. Bankless and cash only customers, that I have seen, all have smart phones. Most of the time the reference numbers used to send and receive money are texted. So, I think having a method to load an Amazon gift card from a store with cash is their end goal. [As an aside, I tried to find out if Amazon will accept credit cards at point of sale registers for gift card loading. This is, of course, prohibited, in most places as you can't buy a Visa card with anything except cash or a debit card). I assume they have data that says the cash-only, smartphone sophisicated cohort underuses Amazon.