there is asymmetry of purpose as well as asymmetry of net worth. an individual mega investor spends as much as he (or she, but lets be honest, its almost always

there is asymmetry of purpose as well as asymmetry of net worth. an individual mega investor spends as much as he (or she, but lets be honest, its almost always he) wants on anything at all. a class of several tens of thousands of investors in a collective will struggle with their decision making in all the expected ways.