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That makes no sense to me - can you explain further? Why don't Ford produce a 60KWH car as cheaply as they can?

• erikpukinskis 10y ago
  The dealerships won't sell it. Any marketing they do for it will hurt their other brands. Any marketing they do for their other brands will hurt it. It's like McDonalds selling an organic, grass fed burger. If they talk about the quality of the beef, they're basically saying the Big Mac is low quality beef.
  • agildehaus 10y ago
    McDonald's just a couple days ago announced a change from frozen to fresh beef patties in their Quarter Pounder, clearly to compete with Wendy's who joked about it on their Twitter (https://twitter.com/Wendys/status/847478772311834626 https://twitter.com/Wendys/status/847478772311834626). I'm not sure what that says about your analogy. Perhaps Ford should have gotten started on this a long time ago and taken the hit then. Perhaps once Ford gets serious about electrics, their response will be equally as weak as McDonald's.
  • jhpankow 10y ago
    Interesting they haven't done a sub-brand like a Saturn or Scion.
    • erikpukinskis 10y ago
      The sub-brand still messes with their marketing. Why do you think there is so much anti-Tesla astroturfing? There's no point in starting a sub-brand if you're just going to have to astroturf it.