Yeah that's the tough part. Since these people are the least likely to pay (why pay $10/mo to monitor a site that makes $20/mo), you may want to have a free op

Yeah that's the tough part. Since these people are the least likely to pay (why pay $10/mo to monitor a site that makes $20/mo), you may want to have a free option, subsidized by the affiliate revenue. Then you can try to upsell them to your paid plan.