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In the truck/SUV/CUV segment, the engines are dated- sure. But that segment barely exists in other markets, at least compared to small cars. Particularly in Eur
by skoocda 10y ago
In the truck/SUV/CUV segment, the engines are dated- sure. But that segment barely exists in other markets, at least compared to small cars. Particularly in Europe and Asia.
Regardless, I don't think it's a tech issue, but rather an image issue. Trying to sell hybrid trucks to Americans is like trying to feed boiled spinach to kids.
- abakker 10y agoFord has been successful with the Ecoboost, though. And Ram has the ecodiesel. Both viable options. Though the segment is small outside the US, the Article states that Ford alone sells 40K trucks every 3 weeks.