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i think products targeted at low income demographics are very much sold with a story. a kind of utilitarian "sensibleness" which facilitates contempt for more e
by exit 16y ago
i think products targeted at low income demographics are very much sold with a story. a kind of utilitarian "sensibleness" which facilitates contempt for more expensive products.
why would advertisers neglect to exploit human psychology at all socioeconomic levels?
- GFischer 16y agoI believe you're right... a hugely successful ad for the Tang powdered drink in South America showed a spoilt rich kid asking his butler for Tang after they were stranded with no oranges in sight. (One of the messages I take from the ad was that the rich kid was missing on what the butler knew all along)
- dschobel 16y agoOf course it is universal; what is advertising but giving products a compelling narrative?
- cdr 16y agoNo, I'm pretty tomatoes are just sold as tomatoes. Produce is produce until you're trying to justify charging a multiplier of the base price.
- DougBTX 16y agoNot "just sold as tomatoes", but "sold as just tomatoes". See the Sainsbury's Basics http://www.google.co.uk/images?q=sainsburys+basics http://www.google.co.uk/images?q=sainsburys+basics brand - the story is that this is as basic as it can be, no cruft, implying better value, lower price.
- deleted 16y ago[deleted]