What the don't realize is not only do they have to create something interesting and useful, they have to overcome the negative associations people have with Ver

What the don't realize is not only do they have to create something interesting and useful, they have to overcome the negative associations people have with Verizon as a brand. Instead of a making it a Verizon thing, it should have been a separate entity owned by Verizon but not visibly associated with it. Make a faux-startup thing, with a separate app name which skips every other vowel and such and start from there. I distrust and dislike Verizon. Had their pricey FIOS service for a year and despite having a high bandwidth they kept throttling Youtube videos. So I switched to a regular cable provide, pays half as much, have less advertised bandwidth but much better experience. Their billing was a mess. They took a deposit initially to avoid running a credit check on me with the idea of returning it back. It was a pain to get that deposit back. Now they are sending a salesperson to my door every 3 or 4 months with "special deals" trying to convince me to go back to them (since they already installed their on-premises equipment).