3 ms·If they keep assuming that millennials are frivolous consumers, they're going to keep losing money.by ocschwar 10y agoIf they keep assuming that millennials are frivolous consumers, they're going to keep losing money.alpeb 10y agoGiven the popularity of frivolous media, ain't most people just frivolous consumers?ocschwar 10y agoTotally. It's just that the notion that millenials are more frivolous because they don't buy cars and big houses seems so predominant in people's minds.