This is my current hesitancy with "view through conversions" and the industry's rather, optimistic, definition of an impression (especially when running remarke

This is my current hesitancy with "view through conversions" and the industry's rather, optimistic, definition of an impression (especially when running remarketing with VTC... essentially paying to target people who have quite likely found us via organic means and aren't being influenced by our ads). Currently trying lots of experiments with direct, tracked clicks from specific ads through to the CRM. Seeing only a handful of ads get any kind of direct click > conversion response with a reasonable attribution window. So a larger scale programmatic campaign is either a much earlier part of the pipeline than a lot of the adtech companies would have you believe, or is fairly pointless.