> If your medium relies on traditional ads, there's an increasingly large chance that your audience won't ever see those ads in the first place. Often I don't

> If your medium relies on traditional ads, there's an increasingly large chance that your audience won't ever see those ads in the first place. Often I don't care about ads. What I care most about is performance and usability. I don't want to wait the five seconds it takes the ad network to serve up an ad. I do not want hundreds of tracking scripts served from some ancient pre pentium box to make this worse. I also do not want to close 20 pop-ups. Give me a nice eye catching traditional ad that just sits in the corner and leaves me alone any day. The cancer that is used for ads currently can just drop and die.