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I think you can differentiate your product from the sea of competitors in the same way Apple succeeded with the iPod when there were dozens of MP3 players alrea
by byoung2 16y ago
I think you can differentiate your product from the sea of competitors in the same way Apple succeeded with the iPod when there were dozens of MP3 players already on the market. Rather than competing on features (GB, bitrate, etc), they appealed to the masses with "1000 songs in your pocket".
I'm a developer, so I know what ping, DNS, TCP, and UDP mean, but for the average Joe with a Wordpress blog, maybe a more compelling sell is:
Check the following:
Is my site up?
Are my ads showing?
Has my site been hacked?
Is my site slow?
Is Google Analytics showing?
Is my email up?
Marketing to this audience might run counter to the "charge more and eliminate needy customers" market, but you might find other ways to generate revenue. For example, you can run analytics on different hosting companies and see which ones are consistently slower than average, and market the fastest ones to your clients (at $100 a piece affiliate revenue).
- famfam 16y agoThese are great points. You may be onto something. But (and it seems like so many ideas ultimately come back to this!) how would you market to these customers that don't know that they want these things to be monitored? It seems more like something that a blog platform would make as an offering, anyway - an integrated feature. Because it's hard to imagine someone getting paid monitoring on their free blog.
- byoung2 16y agoYeah that's the tough part. Since these people are the least likely to pay (why pay $10/mo to monitor a site that makes $20/mo), you may want to have a free option, subsidized by the affiliate revenue. Then you can try to upsell them to your paid plan.