John's investment was tiny compared to what VCs invest. 90% of his investment is time and advice. Mostly in the form of CEO coaching. Another way of looking at

John's investment was tiny compared to what VCs invest. 90% of his investment is time and advice. Mostly in the form of CEO coaching. Another way of looking at it: Shopify only has common shares. There has not been any Series A or preferred share of any kind.