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>We also have this fun problem where nobody's actually been verifying that TV ads actually run when they're supposed to Have you considered hiring Kantar to ch
by trimbo 10y ago
>We also have this fun problem where nobody's actually been verifying that TV ads actually run when they're supposed to
Have you considered hiring Kantar to check if the ads are running? They do this.
- busterarm 10y agoThanks for the suggestion. We have a lot of markets that we'd have to check and I imagine it's cost prohibitive. It's actually a very easy thing to build. Moreover, we're kind of the big company in this space. We own many of the billboards we (and our competitors advertise on). We have multiple different platforms that we sell to our "competition". They're 10-20 years behind us in tech and the budget/desire to get there. It makes sense that we build this ourselves and keep it that way.