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It took you one sentence to refute your own claim about the quality of adtech ads -- you recommend them and then say don't use the most popular/successful/well-
by srtjstjsj 10y ago
It took you one sentence to refute your own claim about the quality of adtech ads -- you recommend them and then say don't use the most popular/successful/well-known ad systems.
- manigandham 10y agoI'm not sure what you think I refuted here. You realize not every network is the same right? When it comes to relevancy then yes, many (but not all) ad networks do well at it because irrelevant ads don't help anyone. But the quality of the actual ad content and user experience matters. There are annoying ad formats like outstream video, interstitials, in-image ads, and more that just arent worth it. Same goes with the taboola widgets, which do work since they get millions of clicks daily, but are usually filled with low-quality clickbait which reflects poorly on the parent site. The most popular ad networks are the ones that have the lowest standards and run the worst ads because that's how you get more scale. It's simple math and has no bearing on how good they are. And yes you should avoid them if you want better "quality" in both ad content and UX.