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Two ideas: 1) Coupons or discount codes in print and tv/radio ads (or using a unique URL, phone number, etc.) 2) Simply watching to see if leads traffic (howe
by ithinkinstereo 10y ago
Two ideas:
1) Coupons or discount codes in print and tv/radio ads (or using a unique URL, phone number, etc.)
2) Simply watching to see if leads traffic (however you define it: foot traffic, hits to website, calls, etc.) surges in the period post ad campaign (assuming you stagger your campaigns for better individual campaign tracking)
- busterarm 10y ago#2 is the right way to do it and how we do it. #1 isn't an option for us because we don't take upfront payment, or really any money directly, from our clients. Tons of companies try this and it's expensive and doesn't convert well for everyone. In certain kinds of sales pipelines this works, but many times it's just people searching for a coupon code online and you don't get accurate information about what converted.