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That's also true of 99.99% of digital ads. Plenty of businesses are using attribution models that aren't that deterministic.
by tomlock 10y ago
That's also true of 99.99% of digital ads. Plenty of businesses are using attribution models that aren't that deterministic.
- wastedhours 10y agoThis is my current hesitancy with "view through conversions" and the industry's rather, optimistic, definition of an impression (especially when running remarketing with VTC... essentially paying to target people who have quite likely found us via organic means and aren't being influenced by our ads). Currently trying lots of experiments with direct, tracked clicks from specific ads through to the CRM. Seeing only a handful of ads get any kind of direct click > conversion response with a reasonable attribution window. So a larger scale programmatic campaign is either a much earlier part of the pipeline than a lot of the adtech companies would have you believe, or is fairly pointless.
- maroonblazer 10y agoDepends on the objective of the media buy. In digital our goal is awareness and perception, not conversion, and we can measure lift in those metrics.