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Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR.
by NathanKP 16y ago
Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR.
It sounds like an all-around benefit to me.
- w1ntermute 16y agoYeah, and DDG's being advertised on their blog for free after making $1000 by being sponsored by them, that's a pretty good deal.
- vaksel 16y agoI dunno, but it doesn't sound like they got good results. Ignore the reddit and PRWeb based sales, since it's not really correlated with the DDG spend. And you only have 22 sales originated directly from DDG for a total of $550 in sales. So they lost half their money, and that's before we talk about their costs. And I'm sure they have a much better profit margin than most businesses.
- Prospect 16y agoHey vaksel, I can your point about the PRWeb sales, but the reddit ad pct that I attributed to DDG sponsorship was the percentage above average and we've been advertising on Reddit for a few months now. Also, that was also immediate sales. We have a very good percentage of customers that reorder, especially around the holidays, so the final number will be much higher, probably by a multiple of 3 or 4.