I think this is the real issue. Companies would rather reach 100 real, interested potential customers than 100K "users" that are all fraud and views on click fa

I think this is the real issue. Companies would rather reach 100 real, interested potential customers than 100K "users" that are all fraud and views on click farm pages. At the end of the day, it is about how many people come out of the bottom of the funnel and become customers, not simply the number dropped in the top. At this point, it is hard for ad tech to take this approach because customers have come to view clicks as almost worthless so they hope a few real people fall down through all the fraud. There is a huge opportunity for someone to disrupt this space but it will take a new approach. It is hard to evaluate context when a lot of the web is just crap and screen scrapes of other sites and they all look the same. I think companies would actually pay more for the right system if it really moved the bottom line.