I don't know what Searles is smoking (ok, actually, I do -- it's a strong mix called "Remember When..."), but big, battleship "trusted" brands cheat at digital

I don't know what Searles is smoking (ok, actually, I do -- it's a strong mix called "Remember When..."), but big, battleship "trusted" brands cheat at digital in ways that are every bit as sleazy as adtech. The big guys game the system and rip off sponsors by buying fake traffic and fake engagements to inflate their campaign metrics and suck more money from advertisers. So yeah, everything that he says about how bad adtech is is true, but the idea that if everyone would just go back to doing big branding-oriented media buys on "trusted sites" then the fraud would magically disappear -- that's nonsense on stilts.