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Big brands will always be able to afford dumb advertising, like sponsoring the Olympics. adtech exists mainly for small brands, of which there are many, many mo
by srtjstjsj 10y ago
Big brands will always be able to afford dumb advertising, like sponsoring the Olympics. adtech exists mainly for small brands, of which there are many, many more.
- ithinkinstereo 10y agoI would argue that's a different type of advertising. Some campaigns are designed to increase some tangible result: more leads, more sales, etc. Other campaigns, such as your Olympics example, are more general brand awareness and brand reputation/prestige building.
- alkonaut 10y agoAdtech enables a cottage industry of web sites that can get $100 or $5000 in ad revenue. It also allows small companies to advertise for e.g $100 or $5000. So if adblockers or something else kills online advertising and makes it the same as bus stop and magazine campaigns then without a novel form of micropayments a large fraction of the web will disappear, and a ton of business won't be able to advertise online at all. Getting rid of the whole adtech industry as it looks today would still be a very welcome change.