Why someone can not say growth without modeling it? If someone tried to model amazon in a very early years by the number of books they will sell in a few years,

Why someone can not say growth without modeling it? If someone tried to model amazon in a very early years by the number of books they will sell in a few years, or model Apple before iphone. It would be fairly pointless. People very well might be valuing potential for innovation (TSLA is not just a car company).