Obligatory: https://medium.com/@RickWebb/banner-fraud-doesn-t-matter-fc84413fe59c https://medium.com/@RickWebb/banner-fraud-doesn-t-matter-fc8... "Here’s a mes

Obligatory: https://medium.com/@RickWebb/banner-fraud-doesn-t-matter-fc84413fe59c https://medium.com/@RickWebb/banner-fraud-doesn-t-matter-fc8... "Here’s a message on behalf of brand marketers everywhere.† We know about banner fraud already. We just don’t care. Seriously. It’s fine. I mean, you got us into this mess years ago, and sure, it was kind of annoying, but you know what? It is what it is. To your immense credit, you have adjusted prices downward as you’ve made banners an ever-increasing stshow, so, actually, it’s totally cool. We like them. That’s right. I said it. We like banners. So stop telling us that they are useless. Everyone does not hate banners. You’ve thrown, god, what is it, something like 400 different, new, “better” ad formats at us now. But we keep buying banners. It’s time everyone accepted the truth: we’re not buying banners from you because it’s the only thing you can sell us, we’re buying banners from you because they’re cheap and they work."