>Important for whom? The writers? The readers? The advertisers? The company? >The readers could care less. On the contrary - many people with entirely valid p

>Important for whom? The writers? The readers? The advertisers? The company? >The readers could care less. On the contrary - many people with entirely valid points have been told to go pound sand because of their "distasteful views" in completely unrelated topics. The readers very much do take note if the writer is Stephen Hawking or Alex Jones. They don't care as much if it is Stephen Hawking writing on personal hair product or Alex Jones doing a history article on chewing gum. "Hawking is probably right and Jones is probably wrong." without even reading what they have to say, based on nothing but who they are. Anonymity detaches preconceived notions from the article. Instead of instantly dismissing any points - no matter how valid - because of who said them the points can stand or fall on their own merit. Bad arguments are bad arguments - no matter who says them. Likewise for good arguments. But people's personal biases will accept bad arguments from people who often say things they agree with and dismiss good arguments from people who say things they often disagree with.