> 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an i

> 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your audience won't ever see those ads in the first place. People actually do want to see ads in certain contexts. In many cases, they actually buy magazines like Vogue where it's filled with hundreds of pages of ads, because of the ads. People also buy local newspapers because of the ads & coupons. The context where people want ads are shopping contexts. If you design your media property around a shopping context, featuring buyers guides or exclusive shopping info, the public will be more appreciative of your ads.