Ad targeting can be done based on what you know about the content it is displayed against. But it seems like a lot of weight is put on what the network knows ab

Ad targeting can be done based on what you know about the content it is displayed against. But it seems like a lot of weight is put on what the network knows about the person accessing that content. Enabling brands to automatically opt-out of being shown adjacent to content with extreme/hateful views is only part of the problem. Ad tech must also contend with the fact that the audience has many dimensions. Someone who harbors hateful feelings for a subgroup of humanity may also be interested in a sweet deal on a pay as you go plan from AT&T.