I literally thought, "This has to be a poorly executed April Fool's joke... but, no, Adobe wouldn't attempt an April Fools joke". So, I read the comments here

I literally thought, "This has to be a poorly executed April Fool's joke... but, no, Adobe wouldn't attempt an April Fools joke". So, I read the comments here to see what other people are thinking. I guess I'm not alone. The video is hilariously vague. It's like some Nucleus marketing blurb where Hooli execs decided they shouldn't mention that the product does compression.