+1 despite your use of the word "cult", because you're right -- Apple customers are the ones with the money. Not a bad set of customers to have. Another factor

+1 despite your use of the word "cult", because you're right -- Apple customers are the ones with the money. Not a bad set of customers to have. Another factor you don't mention here: Even if you think that Vista doesn't suck, it seems to have utterly failed to inspire anyone.