You don't think they're spending money on this?! I would venture a guess they're spending at LEAST $1m on April Fools jokes alone. That includes time (beyond th

You don't think they're spending money on this?! I would venture a guess they're spending at LEAST $1m on April Fools jokes alone. That includes time (beyond the 20% project) and hiring production companies to make spots like this. I mean, just imagine the sheer number of personhours needed to create the Google Maps Pac Man game. That being said, this money is a drop in the ocean for them, and the fact that it gets coverage on plenty of places, it's probably a pretty solid marketing move.