This is the best book I've read on positioning. The anecdotes might be a little dated now, but the concepts are solid. https://www.amazon.com/Positioning-Battl

This is the best book I've read on positioning. The anecdotes might be a little dated now, but the concepts are solid. https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00...