This has been done before, perhaps most successfully by Zecco, who eventually had to initiate a commission, and then were bought by Tradeking. Zecco started in

This has been done before, perhaps most successfully by Zecco, who eventually had to initiate a commission, and then were bought by Tradeking. Zecco started in 2006. http://www.internetnews.com/ec-news/article.php/3635496/Zeccocom+To+Offer+Free+Stock+Trading.htm http://www.internetnews.com/ec-news/article.php/3635496/Zecc... I vaguely recall an even earlier broker doing the same, I forget their name, but it had something to do with a cactus, or a cafe in the name.