3 ms·
Where can I read more about this? I'm writing a paper.
by cormacrelf 10y ago
Where can I read more about this? I'm writing a paper.
- munchbunny 10y agoThere is plenty of material online explaining how all of this works, but you will have a lot of trouble finding primary sources from the companies themselves because they hide it behind "contact us for more information" gateways. That said, here are a few terms to search as a starting point: * Ad exchange * Real time bidding * Search retargeting * Data management platform * Demand side platform Here are some product names: * Doubleclick Bid Manager * Google tag manager * Google AdX * Adobe Media Optimizer And some companies to look up: * AppNexus * Bluekai * Excelate * Celtra Finally, I'd set up your own AdWords and Facebook advertiser accounts to play around.
- manigandham 10y agoStart here: https://www.quora.com/What-are-the-best-resources-to-learn-about-the-ad-tech-landscape/answer/Mani-Gandham https://www.quora.com/What-are-the-best-resources-to-learn-a...
- deleted 10y ago[deleted]