Or to put it the other way, are Gates, Zuckerberg, etc even their own archetypes, or where those labels foisted upon them by the zeitgeist's expectations of the

Or to put it the other way, are Gates, Zuckerberg, etc even their own archetypes, or where those labels foisted upon them by the zeitgeist's expectations of their role? And they went along because it was simpler, easier, or more financially beneficial? In either case, agreed that changing the popular mythos is absolutely a prerequisite to resolving the inequity.