The crazy thing is, this is just the tip of the fake news iceberg. What lies beneath the surface is an impending global information crisis. We are transitioning

The crazy thing is, this is just the tip of the fake news iceberg. What lies beneath the surface is an impending global information crisis. We are transitioning into a period where people have become aware that most information channels are subject to bias and exert influence, and the pervasiveness of these channels continues to skyrocket. We are receiving more information than ever before and yet can rely on less and less of it on its own. The moment I heard the word "fake news" I recognized it as the big red flag for this transitional period. As expected, the term was appropriated instantaneously by opposing political groups because we all at some subconscious level realize what is happening and understand just how powerful the term "fake news" can be right now. It perfectly eclipses with the idea of consumer retention in media organizations.