The only thing I would add is that it's more than just browsing data. The data the ISPs sell might get cross-corellated with online purchase histories, search t

The only thing I would add is that it's more than just browsing data. The data the ISPs sell might get cross-corellated with online purchase histories, search terms, etc. Right now your "data persona" is mostly obfuscated by market fragmentation and the fact that advertisers wouldn't know what to do with all of the data if they had it. As someone on the "inside", the AI push scares me because it will make actually reconciling all of the disparate data sources both feasible and profitable.