Simple metrics get us to local maxima, but it's unlikely they can get us out of them. This is why privacy matters -- deep consumer data leads to 'binge product

Simple metrics get us to local maxima, but it's unlikely they can get us out of them. This is why privacy matters -- deep consumer data leads to 'binge products'. This is the business netflix is in. It's possible to create cocaine using this model but it isn't a great way to make something awesome and new. 'What's new' will always come from the fringes.