I've heard the terms ref and attribution (system/engine) in a couple of big SF consumer and ad company offices. Views are tracked and great engineering efforts

I've heard the terms ref and attribution (system/engine) in a couple of big SF consumer and ad company offices. Views are tracked and great engineering efforts go into tying all of a person's sessions together. Those terms should find some product pages. I am not familiar with the payment and dispersion details enough to comment, other than technology has advanced far beyond the click