I feel the same: the first...third? of the article was basically news to me. I thought the article was going to be about how every web designer interrupts what

I feel the same: the first...third? of the article was basically news to me. I thought the article was going to be about how every web designer interrupts whatever it is you're there to read/see/etc. Multiple times. Instead we get yet another Medium-quality thinkpiece extrapolating someone's personal experience. At any rate, the title here should match the article's.