Not addressed in the article, but critical to the issue, is education -- a properly educated public would be immune to fake news. Key to that educated outlook

Not addressed in the article, but critical to the issue, is education -- a properly educated public would be immune to fake news. Key to that educated outlook would be healthy skepticism and application of the null hypothesis precept from science -- the assumption that, without positive empirical evidence, a claim is assumed to be false. If readers were educated and skeptical, if they understood and appreciated how science works, the fake news epidemic would starve and die for lack of an audience.