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I believe the real problem boils down to competition for clicks. The business of news has become a business of clicks. And competition is brutal. It's a figh
by rebootthesystem 10y ago
I believe the real problem boils down to competition for clicks.
The business of news has become a business of clicks. And competition is brutal. It's a fight for survival because there are only so many people who will click through, visit your site and cause revenue to be generated.
In looking for ways to generate more clicks all of these outfits engage in pinging the audience to find a set of resonant frequencies they can use with some reliability to get a large enough portion of the audience to provide them with these much-needed clicks.
How? You segment the audience and appeal to the kinds of human emotional reactions that result in action. This generally means negativity, criticism, wild fabrication, etc. Anger and indignation are far more powerful motivators than an invitation for intellectual engagement.
If resonance is easier and stronger on the left, why waste time pinging the center, center-right or right? Objectively speaking, that would be a terrible business decision. You go where ROI is greatest.
There's plenty of historical evidence to show that masses are far easier to manipulate at all levels with leftist messaging. The entire history of Latin America, every country south of the US border, demonstrates this in absolute terms.
As a business who needs clicks to earn a buck and survive it is probably far easier and more profitable to make the audience go into resonance with articles that provide stimulus left of center to varying degrees.
And so, in the search for clicks we have lost depth, intellectual honesty, objectivity, truth, fairness and even reality in both the producers of news and the consumers of their product. The goal is no longer truthful reporting of news, it's gossip and fabrication for clicks.
Due to this we end-up with lazy hack-job "journalists" producing outrageous click bait for lazy ignorant who would rather read 140 characters and react with a click than take the time to research, learn, study and apply one ounce of thought to what they are being fed.
Pavlovian raw stimulus-response at scale.
In other words, despite all of this technology the masses are being driven, herded and exploited as mindless digital cave-men. And they reward their digital shepherds with clicks, lots of them.