To my mind the interesting thing here is it leaves writers less beholden to the decisions of editors than has been the case prior. While there are MANY benefit

To my mind the interesting thing here is it leaves writers less beholden to the decisions of editors than has been the case prior. While there are MANY benefits to going through a publishing process, especially at larger houses, being denied because none of the editors get it, even for some already big name authors, forces anyone who wants to write full time to take editor tastes into account at least somewhat when picking projects. This option lets same writers, though more so the ones who already have a fanbase, have an alternate choice from fighting through finding a publisher who will take your book. Actually, I wonder if kickstarter, or perhaps something similar but designed specifically for fiction, could work as a method of testing a market for the viability of a book to be published in eformats.